LG Electronics has taken the digital art world by storm by showcasing a collection of non-fungible token (NFT) artworks via its state-of-the-art OLED Evo TVs.
The Korean tech giant has partnered with renowned American sculptor Barry X Ball to exhibit his extraordinary sculptures, including a kinetic NFT and a 24-karat gold-plated sculpture at Frieze Los Angeles 2023, one of the most highly regarded art exhibitions in the United States.
The event features a new series of 39-second-long kinetic NFTs and a 24-karat gold-plated sculpture, both of which are perfectly presented on LG’s latest organic light-emitting diode (OLED) TVs.
The OLED evo is the company’s latest TV panel, and it boasts more light per pixel than previous models, providing better brightness, color accuracy, and deep blacks, which enhances the overall viewing experience.
According to LG, the self-lit pixels of its OLED TVs enable viewers to appreciate the artist’s intention by revealing the tiniest of details through vibrant and accurate colors.
The company’s “LG Art Lab with Barry X Ball @ LG OLED Lounge” exhibition offers visitors an immersive and unique experience that spans the real and virtual worlds. At the heart of the exhibition is Barry x Ball’s work, which is showcased on LG’s superb, self-lit OLED screens.
Barry X Ball’s NFT sculptures are inspired by the artist’s in-process sculptures of Pope John Paul II and are based on four different metals: black steel, gold, copper, and silver.
On the exhibition’s opening day, Barry X Ball’s sculptural NFT art has been dropped at LG Art Lab. LG’s international voyage of innovation and creativity, the LG OLED Art project, is coming to Frieze Los Angeles 2023, available at the Santa Monica Airport.
LG has been at the forefront of OLED TV innovation for over a decade, and it has introduced numerous cutting-edge features, including the world’s first big-screen OLED TV in 2013, which was a game-changer for the TV industry.
LG OLED has become the preferred choice of millions of consumers worldwide, and it’s also the favored digital canvas for some of today’s most innovative artists, especially those who are comfortable working in the digital medium.
LG Art Lab is an interactive digital marketplace that allows users to trade NFT art from major art-world names and up-and-coming practitioners. The platform is based on Hedera and Blade Wallet, an enterprise-grade Web3 wallet known for its speed, scalability, and security, enabling art lovers to buy their favorite digital artworks securely via the LG Art Lab app.
At Frieze LA, LG’s ultra-large and ultra-high-definition OLED evo models, including the 97-inch G3 and 83-inch C3, along with Lifestyle Screen products, such as the LG OLED Objet Collection Easel and Pose, will bring Barry X Ball’s NFT artworks to life.
A multidisciplinary master, Ball uses traditional and 21st-century techniques to reassess and breathe new life into classical and modern sculptures.
In recent years, NFTs have gained a lot of traction as a new way to sell and collect digital art. They provide a way for artists to sell their digital work as unique, one-of-a-kind pieces that cannot be replicated, making NFTs highly valuable to collectors. NFTs have already made headlines for their high prices, with some selling for millions.
LG Electronics move to showcase NFT artworks on its OLED Evo TVs demonstrates the company’s commitment to embracing new technologies and trends. The Korean electronics giant is well-known for its high-quality electronics products and constantly pushes the boundaries of innovation.
With the global launch of the new LG OLED Evo TVs next month, the company is poised to capture the attention of consumers and art enthusiasts alike. Its advanced display technology will provide a stunning canvas for artists to showcase their work and will give viewers an unparalleled viewing experience.
After the conclusion of the LG OLED Art project exhibition at Frieze Los Angeles, LG will continue its partnership with Frieze throughout the year, demonstrating its ongoing commitment to art and showcasing the outstanding picture quality of LG OLED.
LG Electronics is pushing boundaries to offer its customers a range of unique experiences, including access to the world of NFTs through their next-generation OLED evo TVs.