YouTube’s new CEO, Neal Mohan, has expressed optimism about the integration of blockchain, NFTs, and the metaverse into the video-sharing platform.
According to Mohan, these innovations can help creators build deeper relationships with their fans and create new revenue streams. He also mentioned that the platform is thinking of ways to make viewing more immersive, especially in gaming. Mohan replaces Susan Wojcicki, who led YouTube for nine years and oversaw the introduction of the revenue-sharing model.
In a blog post, Wojcicki declared her resignation and applauded the exceptional leadership team of Youtube. She commended Mohan’s significant contribution to the successful launch of YouTube TV and YouTube Music and expressed confidence that he would excel as a leader.
Furthermore, Wojcicki expressed her admiration for Mohan’s thorough comprehension of YouTube, which she described as not only a business but also a platform where people gather as a community. She went on to state that he possesses an exceptional understanding of their product, business model, creator, and user communities, as well as their employees.
Mohan has been open to new technologies throughout his long tenure at YouTube, looking for ways to integrate them into the platform. He sees incredible potential in NFTs and the metaverse, especially in allowing creators to collaborate with their fans and monetize their work. Mohan also notes that they need to approach these new technologies “responsibly.”
With Mohan’s appointment, it’s clear that YouTube is also embracing Web3 technologies and exploring new opportunities for creators and viewers alike.
The arrival of Neal Mohan as the new CEO of YouTube has sparked a buzz in the crypto industry, especially among Web3 and NFT enthusiasts. The addition of Mohan, who has previously shown openness to the adoption of new technologies, has raised hopes that YouTube might incorporate blockchain and cryptocurrency-related products into its platform.
NFTs have gained popularity in recent months, particularly in the art world, where they have been used to sell digital artworks for millions of dollars. Mohan’s optimism about NFTs as a way for creators to offer their fans unique experiences and a deeper level of connection is certainly encouraging for those who are bullish on the technology.
Similarly, Mohan’s reference to the metaverse, which he says is still in its early days, is noteworthy. The metaverse is a virtual world that is built on blockchain technology and is often described as a fully immersive version of the internet. It has the potential to revolutionize the way people interact with each other and with digital assets.
Mohan’s focus on bringing more interactivity to games is a clear indication that YouTube is looking to be a player in the NFTs and metaverse space.
Furthermore, Mohan’s background and experience make him an excellent fit for the job. Having served as YouTube’s Chief Product Officer for over seven years, Mohan is intimately familiar with the platform’s workings and its user and creator communities.
As the head of the platform, he will undoubtedly bring his unique perspective and experience to the table, helping to shape the platform’s direction in the years to come.
In addition to Mohan’s appointment, YouTube’s parent company, Google, has also been making moves in the blockchain space. Google’s foray into the world of cryptocurrencies and Web3, including the launch of Blockchain Node Engine and its partnership with Coinbase to allow users to pay for cloud services using crypto assets, shows the company’s interest in the growing ecosystem.
It’s clear that YouTube is looking to embrace new technologies and provide creators and fans with new and innovative ways to collaborate and connect.
With Mohan at the helm, it will be exciting to see where the platform goes next.