Web3.0 brand RTFKT and Web3 security company Ledger have partnered to launch a series of educational programs and collaborative NFT drops.
The partnership was unveiled at NFT Paris, where RTFKT was named a flagship partner, and the RTFKT x Ledger collection was revealed. The partnership aims to provide secure self-custody to the masses through physical products, digital offerings, and educational components.
During a keynote presentation, SĂ©bastien Badault, the VP of Metaverse at Ledger, discussed the partnership between the two companies, signaling the start of their journey together. The objective is to establish a comprehensive and sophisticated security approach, which is of utmost importance in the world of top-tier and devoted collectors in the present times.
We are committed to furthering education on the safekeeping of valuable digital assets.
We are thrilled to extend our partnership with Ledger and take it to the next level with our latest product offerings. These products not only provide a secure way to engage with digital collectibles but also reflect the unique RTFKT style.
RTFKT Founder Benoit Pagotto
RTFKT emphasized the importance of education in safely securing critical digital assets, saying that they are doubling down on education so that everyone can understand how to safely secure their digital assets.
The collaboration kicked off by offering a unique physical product, as RTFKT and Ledger teamed up to present collectors with an exclusive, all-white customized version of the Ledger Nano S Plus and Nano X. This can be purchased as an NFT and subsequently exchanged for the actual physical item.
RTFKT and Ledger Genesis holders have access to a limited edition Nano-case accessory – a super rare silver pendant with the RTFKT logo on the end caps- with a Nano X.
This exclusive drop is available on [ Ledger ] Market for Clone X and Genesis Pass Holders, further emphasizing the importance of hardware in secure self-custody.
As they continue their partnership, RTFKT will bring new, exciting, highly curated niche items to [ L ] Market, establishing the platform as the go-to destination for high-end and innovative phygital NFT collectibles.
Ledger and RTFKT will be emphasizing the importance of knowledge when entering the Web3 space, with existing programs like Ledger Quest, which incentivizes the NFT learning process with the opportunity to earn crypto.
By gamifying the learning process, education becomes both accessible and enjoyable. The partnership also extends beyond products, with an integrated experience in place to add value for collectors.
Every RTFKT Collection item sold on [ L ] Market comes with RTFKT’s creative approach to education, explaining how to create a cold wallet and use it to navigate the Web3 space safely.
The partnership between RTFKT and Ledger is an exciting development in the world of Web3. By bringing together expertise in luxury, technology, and security, they are providing collectors with a safe and enjoyable experience.
Fashion and design play central roles at multiple stages of this effort, highlighting how NFTs and luxury are natural companions as they are both about creativity, scarcity, and community.
The educational aspect of the partnership is especially significant, as it ensures that the masses are aware of the importance of secure self-custody. The gamification of the learning process through programs like Ledger Quest makes it accessible and enjoyable for individuals to learn about NFTs and the blockchain.
Moreover, the partnership between RTFKT and Ledger is a testament to the increasing intersection between fashion and technology.
With RTFKT’s expertise in phygital fashion and Ledger’s best-in-class approach to security in Web3, the collaboration is a seamless fusion of luxury and technology. The partnership effectively bridges the gap between the physical and digital worlds by allowing collectors to purchase digital collectibles and redeem them as physical items.
The partnership between RTFKT and Ledger is a significant development in the world of Web3, highlighting the importance of education and preventative tools in secure self-custody.
As the world continues to move towards a more digital future, the partnership between RTFKT and Ledger couldn’t have come at a better time. As Web3 technology gains prominence and the demand for NFTs continues to surge, it’s crucial for people to possess the essential skills and resources to securely navigate this landscape.
With RTFKT and Ledger leading the way, we can expect to see more innovative collaborations between fashion and technology.