Cloud services provider Salesforce has launched a suite of Web3 products that will enable its clients to deploy non-fungible tokens (NFTs) in a sustainable and trusted way.
The platform promises to allow brands to build trusted and scalable NFT programs by providing personalized omnichannel experiences across Web2 and Web3.
Salesforce’s Web3 will help businesses build, manage and integrate NFTs into their operations. The offering also includes support for Web3 technologies via the Customer360 product.
The new platform allows companies to monitor the success of their NFT collections and blockchain data via Salesforce.
In addition, Salesforce collaborated with AE Studio, Accenture, Deloitte Digital, Media.Monks, Time, and Vayner3 to facilitate the integration of Web3 technologies, such as blockchain, digital wallets, and NFT minting, into various businesses.
This collaboration will provide businesses with a range of expertise and resources to help them implement Web3 and explore the potential of blockchain technology.
Salesforce’s Senior Vice President of Emerging Technology, Adam Caplan, said:
The company is enthusiastic about embracing Web3 and the possibilities it offers businesses to build communities and drive loyalty programs.
Caplan said NFTs present new avenues for brands to tap into first-party data to build digital communities, create digital twins and incentivize loyalty programs.
Companies that participated in the beta phase of the platform’s development include toy distributor Mattel, whiskey manufacturer Crown Royal, and fashion firm Scotch and Soda.
Web3 Connect, an API integration, will provide insights into customer experiences across Web2 and Web3 as they tap into these new technologies.
Salesforce CEO Marc Benioff first announced plans to integrate blockchain technologies in 2018. A year later, the company unveiled its plans to incorporate its own native blockchain into its CRM.
Recently, Salesforce partnered with Time magazine and Mastercard to release an NFT collection for the city of Miami, in collaboration with Mayor Francis Suarez.
In addition to creating personalized and omnichannel experiences, the Salesforce platform helps brands gain a comprehensive understanding of how customers interact with their brands across digital and traditional environments.
According to Devin Nagy, Director of Technology and Emerging Platforms at Diageo North America, Salesforce helped reimagine and digitally scale Crown Royal’s Purple Bag Project, which supported the #ThatDeservesACrown campaign.
Businesses such as Crown Royal, Mattel, and Scotch & Soda have already minted thousands of NFTs as part of Salesforce’s pilot program.
Salesforce’s move into the NFT market is significant, as it demonstrates a shift towards integrating blockchain technology into mainstream business operations.
The company’s Web3 suite of products aims to make it easier for brands to integrate NFTs into their loyalty programs, creating a new way for companies to connect with customers and build digital communities.
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By providing a platform for companies to create and manage NFT collections, Salesforce is also enabling businesses to tap into the potential of blockchain technology to build trust and transparency with customers.
With Web3, companies can create personalized and immersive experiences that deepen customer engagement and drive loyalty.
Salesforce’s move into the NFT market is a significant development for the blockchain industry. The company’s Web3 suite of products has the potential to accelerate the adoption of blockchain technology by mainstream businesses and create new opportunities for customer engagement and revenue generation.
As more companies begin to explore the potential of NFTs, the market for digital assets is likely to continue to grow and evolve, with Salesforce leading the way in enabling businesses to tap into this emerging market.