Shemaroo Entertainment and Polygon Labs have partnered to launch Virtasy.io, a new Non-Fungible Token (NFT) marketplace for Bollywood fans.
The new platform aims to bring Bollywood and art together, using blockchain technology to connect fans to their favorite movies.
The NFT marketplace is set to debut with offerings inspired by legendary Bollywood movies, including pictures, movie scenes, and metaverse-compatible avatars. Film aficionados will now have the opportunity to bring their cherished Bollywood characters to life in the virtual world.
Shemaroo’s CEO, Hiren Gada, said,
“Shemaroo has always fostered a culture of innovation and technology, and with the launch of Virtasy, we are taking a big step in the direction of pre-empting how Web 3.0 will impact the entertainment industry.”
The Polygon network is highly sustainable, with a carbon-neutral status, making it an ideal choice for NFT marketplaces. The network also provides cost-efficient and fast transactions while maintaining the security and decentralization of Ethereum.
Polygon’s VP and Global Head of Entertainment, Kelly DiGregorio, added,
“Polygon Labs is committed to transforming the NFT space and making it accessible to India’s entertainment and arts sector. We are thrilled to partner with the renowned Bollywood brand, Shemaroo, and believe this collaboration will enable us to reach a passionate and dedicated fanbase through our NFT offerings.”
Shemaroo has also teamed up with Seracle, a Web 3.0 full-stack infrastructure company, to bring its expertise in decentralized applications to the partnership. With Seracle’s support, Shemaroo and Polygon aim to create a platform that offers a seamless and user-friendly experience for NFT buyers and sellers.
The partnership with Seracle is expected to bring additional value to the new NFT marketplace by providing innovative solutions and tools to enhance the overall user experience.
Bollywood has shown interest in the NFT arena, with actors such as Amitabh Bachchan, Salman Khan, and Sunny Leone releasing their collections of digital collectibles. Shemaroo aims to connect Bollywood enthusiasts with digital collectibles inspired by their favorite celebrities and movie characters, preserving these precious moments as indestructible art pieces.
The partnership between Shemaroo and Polygon aims to leverage the strengths of both companies and offer a unique NFT marketplace experience for Bollywood fans. Shemaroo, as a major player in the entertainment industry, brings its expertise in film and media content, while Polygon offers its high-performance blockchain network and cutting-edge technology. This combination of resources is expected to bring significant benefits to the NFT market, including fast and cost-effective transactions, increased security, and improved decentralization.
Polygon’s green and energy-efficient blockchain is a major selling point for the new NFT marketplace. The blockchain has been developed with sustainability in mind, and its carbon-neutral status is a big plus for consumers looking for environmentally friendly ways to engage with NFTs.
The company has plans to become fully carbon negative in the near future, making it an attractive choice for NFT enthusiasts looking to reduce their carbon footprint.
The NFT (Non-Fungible Token) market has recently seen a surge in popularity, and the partnership between Shemaroo and Polygon aims to capitalize on this trend. Bollywood films have a huge following globally, and the Virtasy.io NFT marketplace offers fans a unique opportunity to own a piece of their favorite films through the power of blockchain technology.
With NFTs related to iconic Bollywood films, fans will be able to transport characters to the metaverse, become a part of a cinematic journey, and archive precious moments as an indestructible piece of art.
The partnership between Shemaroo and Polygon is expected to bring significant benefits to the NFT market and offer film enthusiasts a new and exciting way to connect with their favorite Bollywood films.
With the backing of Polygon’s high-performance blockchain network and Seracle’s Web 3.0 expertise, Virtasy.io is poised to become a major player in the NFT space. Bollywood fans can look forward to a unique and innovative NFT marketplace experience when Virtasy.io launches in the coming days.